There is an unprecedented opportunity for the private sector - with funds, freedom and technical / scientific knowledge - to create solutions that make human lives healthier, happier, more efficient, more equal, and more fulfilling.  Perhaps also, an opportunity to mitigate the damage we have done to the planet and our fellow inhabitants, and create a balanced ecosystem that sustains life for thousands of years.  Whilst we are at it, why not also redress power imbalances and let human endeavour benefit from genuine inclusion and diversity in thought and creativity.  In the next 15 years, there will be seismic shifts in how humans live and work.  Our governance and political systems may struggle to keep up with tech developments and may struggle calmly to address ethical concerns and exercise control. The private sector will increase its influence over financial systems, the daily structure of our lives, employment models, and the winners in the future economy.  This is a great opportunity and a great responsibility.

Private sector organisations are made up of people, whose combined ideas, needs and convictions build corporate culture, which in turn influences corporate strategy and decision taking.  They are overseen by boards, funded by shareholders, and endorsed (or not) by customers, commentators, regulators and other stakeholders, who are also people with ideas, needs and convictions.  If all these people are choice conscious for the future, it may well be easy to build visionary, transparent, profitable and future-conscious products and services based on the society all these people would like to gift their children.

Future-conscious decisions in innovation, in the design of consumer and business propositions, and in the structure of work can be made.  We can and should evolve the organisations that our children will lead in 2035 to address the need for a human society able to afford the tremendous life enriching solutions tech can offer which, in parallel, doesn’t eliminate a sense of human worth, or indeed our relevance to our planet home.  Humanity means business!